Who is doing what at the moment in local government? Joined-up research…

I had been in touch with Brendan McCarron of the CIPFA Performance Improvement Network in the past and it had been he that had pointed me to the paper on the Scottish Accounts Commission on gap analysis that I’ve mentioned before:

He has been working with Simon Speller, councillor and academic (who was referenced in the aforementioned report) on customer satisfaction in a series of works for the CIPFA Performance Improvement Network – Improving Customer Satisfaction.

On the 9th October I gave a short presentation in Preston on an academic view of customer satisfaction for the ESD-Toolkit group looking at Customer Insight which is related to the one on profiling. This also provided some feedback to my research – ESD-Toolkit – Customer profiling & satisfaction

On November 11th I am presenting another academic view at the EiP conference in London, the EiP Group is looking at Customer Insight, Citizen Engagement and Change In Local Government

How many more networks are there? I’ve also been involved with Socitm‘s discussions around metrics and these overlap with the ESD-Toolkit since both employ GovMetric, a couple of whose staff I had conversations with at the outset of my research.

Are we all talking to each other folks or are you relying upon me talking to you?

So, what’s the vision?

Socitm were presenting last week on Web 2.0, I’m arguing for a Citizen-oriented Service Architecture to be planned across the board (including a metric model), the Invisible Hand gang argue for access to data and central government and its contractors continue to lose public trust by losing their data!

Having completed the splendid book by Jeffrey Roy about E-Government in Canada, a great deal of which covered the above issues, particularly public trust, I’m now onto a book that Mantex promoted.(I’ve subscribed to Roy’s newsletter since it started and its always worth a read, even if only for the ‘pub quiz’ questions that flow through it! 

The book by Merholz et al, Subject to Change, encourages us to use customer experience to shape the product development process. In my simple way I thought this might project an opinion around service delivery to the citizen, and it does.

My developing model has the citizen in their community of needs at the front. They approach the resolution of those needs or services approach them, potentially, via the full range of service channels depending upon the service or the citizen’s needs. This will include appropriate security, it may also include Web 2.0.

Overlapping the service channels but feeding back to the citizen and the service is the performance layer that will capture information from those served and those serving about satisfaction and numbers.

Feeding into the range of service channels are the serices themselves, presented in a citizen-oriented service architecture that may allow ‘invisible hands’ access or third sector users, subject to secuity and legalities but taking and delivering transactions and information as required by the media of the service delivery channels.

The performance layer will tune the service layer or refine citizen expectations at the front end, according to feedback.

Where does Merholz et al fit in? Right at the beginning they state that a persons experience of a service emerges from certain qualities which are:

Motivations

Expectations

Perceptions

Abilities

Flow

Culture

This all means that we need to deliver to expectations and abilities (social inclusion), engaging well with citizens to ensure that the experience is of value! If none of these are fulfilled we want to know why, so we can try and sort it out!

On Friday morning on the 26th September my supervisors Ben and Richard will be presenting the initial research into this realm at Ethicomp 2008 at the University of Mantua. My thanks to them, I hope it is found interesting and no hard questions are asked in my absence. I’m hoping to refine the measure(s) and model at the EiP Conference in November and also at the ESD-Toolkit Customer Insight Working Group in Preston in October.

So, I’m not a lone voice crying in the wilderness, I’ve found a few wildernesses to cry out in!

Computer Weekly blog awards

Despite being shortlisted, the blog didn’t make the top two in the Computer Weekly Blog Awards for 2008, but never mind! Interestingly the winners were both from education with the Microsoft Schools News taking the ‘gold’.

In the meantime I’ll keep up my campaign around metrics in local government service delivery, particularly electronic service delivery and with three dates for presentations already provisionally on the books:

Ethicomp 2008 – University of Mantua, Italy (not me though!)

ESD-Toolkit – Customer Satisfaction work group

EiP Conference – a little session on service delivery sophistry

This should all help develop phase 2 of the research! so please keep comments dropping in!

Satisfaction

Yesterday I was at an ESD-Toolkit TLC meeting (Electronic Service Delivery Toolkit Toolkit Learning Community) apart from the healthy debate over NI14 (thank you Bob and others), there was also some chance to discuss customer satisfaction and insight. Tony Hinkley dropped a name that I was unto unaware of – Robert Johnston of Warwick Business School – so I will now spend the next month reading his uncollected works – shed loads of stuff on satisfaction, complaints, service excellence etc, so I will try and summarise some on here – but there is a lot of it! Many thanks Tony (and Bob for writing it all).

The other big news this week was the launch by the World Wide Web Consortium (W3C) of the eGovernment Interest Group. There is also a forum there. Lots of potential to debate the Web 2.0 and the future!