Measuring social media

A long time ago, in social media terms, the Guardian published a piece about the 1% rule (Guardian 20 July 2006). The piece was picked up in a recent http://europa-eu-audience.typepad.com/ entry entitled “What is the 0.9% rule?” These were all to do with how much comment is made upon Inernet posts and what standard vale can be placed upon this. The Europa-eu piece also picked up a recent David Berkowitz post  on MediaPost entitled “100 Ways to Measure Social Media“.

In my own paper, accepted for Ethicomp 2010, that I’m currently completing, I’ve considered a few of the simple metrics I’ve employed to keep track of my own research blog. I certainly wouldn’t have time to record a hundred or anywhere near that! But perhaps they may provide some experimental data for someone with time on their hands, which I don’t currently. We do need to consider whether time invested in the social media is worth it and whether it can become anymore than ‘vanity’ publishing.