The Rubbish Side of Social Media Users

Over the years I’ve been using Twitter, blogging and other social media I’ve noticed the reticence of some users, particularly from public bodies such as police, central government and arms-length government organizations to take part in a conversation. Locally, in York, I follow the police who both maintain a dialogue and make Tweets interesting to followers by adding humour (where appropriate), safety and security advice, along with road closure warnings. In contrast very recently, being unable to find a way to complain to Greater Manchester Police I tweeted my complaint with a strong hint of sarcasm, I obviously failed miserably when a day later @GMPolice made a favourite of it!

This similar approach has been used on the regional offices of central government failing similarly when they don’t even respond. I’ve got so use to the local council not responding to Tweets or emails that I now just don’t expect it. In contrast, some councillors (but not many) willingly maintain a dialogue or move it to email, whilst others might as well not bother having a Twitter account. I notice that a number of bodies such as the Environment Agency are encouraging managers to have Twitter accounts on their behalf, whilst the same individuals do not have a publicly available email account. I take this as a symptom of the risk aversive nature of such bodies, when they don’t want individuals appearing to speak for a ‘department’. The same people are, by large, also averse to holding a dialogue in Twitter but happily tell us the details of their day-to-day work (yawn).

A lot of this I take to being the absence of a good policy and training. If bodies are going to get themselves involved in social media they need to accept complaints and compliments by it, as well as posting interesting stuff, but less of the day-to-day drivel, please!

Like a Virgin

I’ve been a Virgin mobile phone customer for years. Not out of amazing loyalty but for the fact that for my basic usage they provide the service at a reasonable cost and when I’ve considered the alternatives there were no major benefits. What does annoy me is that when I want to use their online service to check on things I inevitably get the message “Oops! You weren’t expecting that? Neither were we.” but after some many times I am now expecting it. It crops up when I try to log in, when I want to look at other pages, but all I’m offered is ringing a call centre to carry out what should have taken a minute of my time and will now take ten!

This I believe is what will become of “digital by default” in many cases. One would expect that given the years I’ve been using the site, Virgin would have sorted out these glitches but currently it’s worse than ever. I presume they’re laying off staff like everyone else and by the time the next round of cuts by central government have really impacted on local government, IT support will be a nominal service with the few remaining techies rattling around the empty town halls. Central government has always been somewhat bloated, so it will take a bit longer to hit home there and really affect Ministers but eventually there will be no-one to fix the web site and when the number is rung, no-one there either…

On that cheerful note – Season’s greetings and best wishes for the New Year…

Quoting the obvious

It’s probably a decade since I first had anything to do with Agilisys but it was interesting to see that they are still around, and apparently thriving, although the management team seems to have largely changed. What was obvious was that even at the launch of their new platform, Agilisys Digital, the employment of a Google guru doesn’t always work when Joel Lohrey, Industry Head of Education, Government and Non-Profit at Google, comes along and states the obvious. The launch and presentation are picked up in Digital by Default News where Lohrey ‘reveals’ his hints to councils:

• Focus on the user
• Use analytics to determine what point online drops off to offline
• Make it mobile
• Innovate discretely
• Fix My Street (and a US equivalent) are good examples

I wasn’t present and Lohrey may have picked up on this but focusing on the user and the analytics are only of value if one acts upon what one learns and these actions become the discrete innovations. Why I am gobsmacked is because I wonder if this is all the great god Google can teach us? I do hope not. I realise councils cannot and should not carry out some of the optimizing and juggling that Google is apparently capable of and have to play a clean game, but there must be some real lessons?

How hard can it be?

I use nPower as the supplier of my electricity and gas at home, to try to reduce paper bills I use their electronic system so that they email me when they want readings and I submit them to their website. The trouble is it is such an awfully slow website – it really is like waiting for the pages to refresh can take minutes. Similarly, they promoted a beta feature that monitors your energy usage, or rather they used to – it’s still part there but you can’t find it through the search facility and there’s no reporting of energy usage that I can find.

The more I attempt to use private sector web sites I get annoyed about all the criticism that public sector webbies have had over the years. The nPower one is dreadful to navigate, full of their marketing terminology, which is meaningless to a customer. If nPower wish to reduce paper customers and the use of paid meter-readers, they’d better get their act together sharpish. So sad as it’s quite attractive, but it goes like a dog and has less intelligence than the said canine.

I did include a complaint about its performance when I was on there but that was over 48 hours ago, and still no response…

Digital by diktat 2

I’ve just received an email promotion from DFDS Seaways about holidays in Amsterdam. The trouble was that the one link I tried, that to do a survey and possibly win a crossing, didn’t work – it just led me to SurveyMonkey’s homepage! I then tried telling DFDS Seaways about their crap marketing attempt and emailed the address at the bottom of the email – that bounced! It appears that you can either follow them on Twitter or Facebook but you can’t sort out their mistakes directly.

Governments – please take note of this and do NOT follow their example…